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Friday, June 17, 2011

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Saturday, May 7, 2011

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Friday, April 22, 2011

Alt Attribute & Search engine optimization

SEO Optimization images is becoming more and more essential in SEO (Seo optimization) for websites. The ALT attribute is really a critical step that is often overlooked. This can be a lost chance of better rankings.

In Google's webmaster guidelines, they advise the use of alternative text for that images on your site:

Images:. Use the alt attribute to provide descriptive text. Additionally, we recommend utilizing a human-readable caption and descriptive text round the image.

Why would they ask us to achieve that? The answer is easy, really; search engines have the same problem as blind users. They can't begin to see the images.

Many webmasters and inexperienced or unethical SEOs abuse the use of this attribute, trying to stuff it with keywords, looking to achieve a particular keyword density, which isn't as relevant for rankings now as it was previously.

On the contrary, high keyword density can, on some search engines, trigger spam filters, which might create a penalty for the site's ranking. Even without such a penalty, your site's rankings will not benefit from this plan.
This process also puts persons who use screen readers at a greater disadvantage. Screen readers are software-based tools that actually read aloud the contents of what's shown on the screen. In browsing the web, the alt features of images are read aloud too.

Imagine hearing a paragraph of text which is followed by repetitions of numerous keywords. The page will be far from accessible, and, to put it mildly, will be found quite annoying.
What exactly is an Alt attribute?

An ALT attribute shouldn't be used as a description or a label to have an image, though lots of people utilize it for the reason that fashion. Though it may appear natural to assume that alternate text is really a label or a description, it is not!

The words used within an image's alt attribute should be its text equivalent and convey exactly the same information or serve exactly the same purpose that the image would.

The thing is to supply the same functional information that a visual user would see. The alt attribute text should function as a "stand in" in the event that the image itself is not available. Ask yourself this question: If you were to replace the image with the text, would most users receive the same basic information, and wouldn't it generate the same response?
A few examples:

Some SEO Optimization Tips

If your search button is a magnifier or binoculars its alt text should be 'search' or 'find' not 'magnifying glass' or 'binoculars'.

If an image is supposed to convey the literal contents of the look, then a description is suitable.

If it is meant to convey data, then that data is what's appropriate.

If it's designed to convey the use of a function, then the function is what should be used.

Some Alt Attribute Guidelines:

Always add alt attributes to images. Alt is mandatory for accessibility as well as for valid XHTML.

For images that play merely a decorative role within the page, make use of an empty alt (i.e. alt="") or a CSS background image so that reading browsers do not bother users by uttering things like "spacer image".

Remember that it is the function of the image we are attempting to convey. For instance; any button images should not include the word "button" within the alt text. They should emphasize the action performed through the button.

Alt text should be based on context. The same image in a different context may require drastically different alt text.

Attempt to flow alt text with the remainder from the text because that's the way it will be read with adaptive technologies like screen readers. Someone listening to your page should hardly remember that a graphic image can there be.
Please remember that using an alt attribute for every image is needed to meet the minimum WAI requirements, which are used as the benchmark for accessibility laws in UK and the rest of Europe. They are also required to meet "Section 508" accessibility requirements in the US.

It is useful to categorize non-text content into three levels:

Eye-Candy
Mood-Setting
Content and Function

I. Eye-Candy

Eye-Candy are stuff that serve no purpose other than to make a site visually appealing/attractive and (in many cases) fulfill the marketing departments. There is no content value (though there may be value to some sighted user).

Never alt-ify eye-candy unless there's something there which will boost the usability of the site for someone utilizing a non-visual user agent. Make use of a null alt attribute or background images in CSS for eye-candy.

II. Mood-Setting

This is actually the middle layer of graphics which might actually set the mood or set happens so to speak. These graphics are not direct content and may not be considered essential, but they are essential in that they help frame what's going on.

Attempt to alt-ify the second group as makes sense and is relevant. There may be instances when doing this may be annoying or detrimental with other users. Then avoid it.

For instance; Alt text that's just like adjacent text is unnecessary, as well as an irritant to screen reader users. I suggest alt="" or background CSS images in such instances. But sometimes, it's important to get this content in there for those users.

Usually it depends on context. The same image inside a different context may require drastically different alt text. Obviously, content ought to always be fully available. The way you go in this example is really a judgment call.

III. Content and Function

This is when the look is the actual content. Always alt-ify content and functional images. Title and long description attributes may also be so as.
The reason many authors can't understand why their alt text isn't working is that they don't know why the pictures are there. You have to determined precisely what function a picture serves. Consider what it's concerning the image that's vital that you the page's intended audience.

Every graphic includes a reason for being on that page: because it either improves the theme/ mood/ atmosphere or it is critical to what are the page is trying to explain. Understanding what the look is perfect for makes alt text simpler to write. And practice writing them definitely helps.
A method to check the usefulness of alternative text would be to imagine reading the page over the telephone to someone. An amount you say when encountering a specific image to create the page understandable to the listener?

Besides the alt attribute you have a couple more tools at your disposal for images.
First, in level of descriptiveness title is in between alt and longdesc. It adds useful information and may add flavor. The title attribute is optionally rendered by the user agent. Remember they are invisible and not shown as a "tooltip" when focus is received through the keyboard. (A lot for device independence). So make use of the title attribute just for advisory information.
Second, the longdesc attribute points to the Link to a full description of an image. If the information contained in an image is important to the concept of the page (i.e. some important content would be lost if the image was removed), a longer description compared to "alt" attribute can reasonably display ought to be used. It may offer rich, expressive documentation of a visual image.

It ought to be used when alt and title are insufficient to embody the visual qualities of the image. As Clark [1] states, "A longdesc is really a long description of the image...The aim is by using any length of description essential to impart the facts of the graphic.

It wouldn't be remiss to hope that the long description conjures an image - the image - within the mind's eye, an analogy that is true even for the totally blind."

Although the alt attribute is mandatory for web accessibility and for valid (X)HTML, not all images need alternative text, long descriptions, or titles.

In many cases, you're best just choosing your gut instinct -- if it's not necessary to incorporate it, and if you don't possess a strong urge to do it, don't include that longdesc.

However, if it's necessary for the whole page to work, then you have to include the alt text (or title or longdesc).

What's necessary and what's not depends a great deal about the function of your image and it is context on the page.

The same image may need alt text (or title or longdesc) in one spot, but not in another. If an image provides simply no content or functional information alt="" or background CSS images may be appropriate to make use of. But if the image provides content or adds functional information an alt will be required and perhaps a long description will be in order. In many cases this type of thing is really a judgement call.

Image Seo optimization Tips

Listed below are key stages in optimizing images:

Choose a logical file name that reinforces the keywords. You can use hyphens within the file name to isolate the keyword, but avoid to exceeding two hyphens. Stay away from underscores like a word separator, like for example "brilliant-diamonds.jpg";

Label the file extension. For instance, when the image internet search engine sees a ".jpg" (JPEG) file extension, it's likely to assume that the file is really a photo, and when it sees a ".gif" (GIF) file extension, it's likely to assume that it is graphic;

Make sure that the text nearby the image that is relevant to that image.
Again, don't lose an excellent chance to help your website with your images in search engines. Use these steps to rank better on all the engines and drive increased traffic to your site TODAY.

Thursday, April 21, 2011

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Thursday, April 14, 2011

Bench Craft Company on the focus of music

There has been a lot of talk as to whether or not social media is the front runner in another inflated internet bubble waiting to burst, leaving users “virtually” friendless and clueless. Will everyone be out of the loop, with no one keeping track of daily deals, happenings or status updates? Warren Buffet confirmed this fear stating that although it’s not as big as the dot com bubble, social media is not long term by any means. However, industry trends and buyer behaviors are stating otherwise.

Facebook has proven beneficial to marketing efforts for B2C companies, but B2B marketing has struggled to find its footing on the platform. That’s where LinkedIn has emerged as the go-to medium for B2B marketers.

A recent study done by BtoB Magazine, showed that when asked “Which of the following social media methods does your company currently use for your B2B marketing (i.e. not personal use)” 72% of B2B marketers said LinkedIn. After reaching more than 100 million users, LinkedIn has solidified its niche as Facebook in a business suit, and B2B companies have taken notice.

The 2011 State of Inbound Marketing (an annual report done by HubSpot, an inbound marketing software company) found that 61% of B2B marketers who participated in the survey acquired a customer through LinkedIn. The targeted and measurable aspect of inbound marketing is what makes it so attractive to smart business owners who are tired of spending money on marketing with no proof that it’s working. Former Chief Marketing Officer of McDonald’s, M. Lawrence Light said, “It no longer makes economic sense to send an advertising message to the many, in hopes of persuading the few.”

Continued on the next page

Continued on the next page

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Greg Biffle finalizes new contract with Roush Fenway Racing, sources say

Sprint Cup driver Greg Biffle has finalized a new contract with Roush Fenway Racing and primary sponsor 3M, multiple sources told ESPN.com.

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Small Business News: Small Biz Social Media Tips

In recent weeks we've shared articles on social media sites like Twitter, Facebook, LinkedIn and others. Now it's time to look at how all these tools are.

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Breaking tech news? Get email notifications as it happens. - TNW Voice

We're in the technology news business. To that end, if it's old, it isn't news. Given that you're reading this, chances are that you live, eat, sleep and breathe the tech lifestyle and want to get the news as soon as it happens. ...

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China is a notoriously tough market for American brands. The last few years has seen tech giants like Google struggle to do business due to restrictive censorship and retail giants like Best Buy and Home Depot have found that heavy price competition makes it hard to gain a toehold. Yet, despite the conventional wisdom, Apple’s business in China is booming and it’s not lower prices but better presentation that’s driving their success.

The Chinese economy is having some of its best years ever due to the rising world demand for consumer electronics, much of which is manufactured in China’s city-sized factories. The Mercury News reports that this has led to the average Chinese citizen being more flush with cash than ever before and ready to spend it on what would previously be deemed as unaffordable luxury.

Paul French of Shanghai-based Access Asia indicates that the increase in middle class affluence is behind the increase in purchasing power. “There is now enough of an urban middle class with enough money to afford Apple products. Five years ago — or even two or three years ago — there weren’t enough of those people.”

Five years ago, Apple didn’t have a retail store in China, now it has four, including a stunning split-level glass and metal flagship store in Sanlitun, an area of Beijing known more for its nightlife than its retail outlets. Those stores aren’t barely surviving either, with $2.6 billion in revenue this year, four times what we saw last year from Apple in China. This should mean that Apple is fighting the price war well in China, offering its products for less than they can be purchased in the US, but that’s not actually true. In fact, Apple sells a comparatively specced 13-inch Macbook Air for $180 more in China than it does stateside.

This success seems to fly in the face of conventional wisdom, typically premium products have not sold well in cost conscious China. Some, like Piper Jaffray analyst Gene Munster, say that Apple will have to eventually compete on price or risk losing the Chinese consumer. “The iPhone is going to be huge in China. That’s a given.” he tells the Mercury News. “But if Apple wants it to flow out across China, it has to come up with lower price points.”

Yet Apple shows no signs of slowing down in the Chinese market, which is projected to account for 10 percent of Apple’s revenue within 5 years.

When asked, locals said that in a country where the people like to try products out before they purchase them, Apple is doing the best job of presenting those products. Apple’s retail stores offer the Chinese consumer a chance to test the products in a beautiful and visually stimulating atmosphere and those efforts are paying off with big sales numbers. This kind of attention to the senses and emotions of the consumer wasn’t pioneered by Apple of course, but they are one of the first major companies to bring that kind of experience to China’s city centers in a big way.

This difference in the way that the products are presented is doing its job in separating Apple’s products from the rest of the pack almost everywhere that its retail stores are located, but nowhere is that effect felt more than in China. A country where consumers are hungry for polished products presented in a stimulating atmosphere and they finally have the cash to afford them.

We’ve been hearing all kinds of Chatter that the next version of Final Cut Pro will debut in Vegas at NAB next week. Thing is, we hear this every year and Apple hasn’t really done a NAB properly in awhile. That’s OK, we’ll take that we can get.

Rumors are flying that Apple will be using the Vegas Supermeet to announce the next version of Final Cut Pro. Supposedly, Apple will be taking over the entire event for their announcement, cancelling all other sponsors, including AJA, Avid, Canon, BlackMagic, Autodesk and others, who were set to give presentations.
Philip Bloom just confirmed with me that Canon has canceled his appearance at the Supermeet. Canon was told last night that Apple has demanded ALL “lecturn” or stage time exclusively. Some sponsors who were not using presenters may continue to sponsor the Vegas event, but none of them will be presenting on the stage. I can’t imagine any news that would warrant this kind of “take-over” other than to announce and demonstrate the next full version of Final Cut Pro and possibly an entirely newly designed FCS4.
(UPDATE: Avid confirmed that Supermeet (Michael Horton) told them last night that their sponsorship had been cancelled. According to Avid, “Apple doesn’t want anyone to have stage time but them.”)

Who’s up for Vegas?

We heard the first concrete details about Apple’s all new Final Cut Pro coming during Spring this year, and recently some new information has come to light. Final Cut Studio expert Larry Jordan was one of the people at Apple’s meeting, demonstrating the upcoming upgrade to the professional film-making software.
Jordan can’t say much about the upgrade, due to an NDA with Apple, but he did say it is a “jaw-dropper.” Besides the “jaw-dropper” part, the thing we are taking most from his blog post is the fact that Apple allowed him to write it up. It appears that Apple already considers the software public knowledge. Afterall, Apple CEO Steve Jobs did tell a 9to5mac reader to buckle up for it.

Thanks to Charlie Sanchez

Next Final Cut Pro is a “jawdropper,” Apple considers it public knowledge, and will it drop at NAB? (9to5mac.com)
Apple says last Xserve orders shipping in April, here’s what’s next for XSAN (9to5mac.com)
Nasdaq to cut Apple’s weighting in rebalancing (9to5mac.com)
Feeling the heat, HP and Dell execs lash out at Apple, pray iPad will fail (9to5mac.com)
Certain MacBook Pro models ‘unavailable’ for reservation at many Apple Stores (9to5mac.com)
Apple asks Toyota to remove the Scion theme from Cydia (9to5mac.com)
New Final Cut Pro hits Spring ’11 and it’s the “biggest overhaul yet” (9to5mac.com)
iOS 5 pushed to the fall: major revamp, cloud-based, WWDC preview? (9to5mac.com)

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It’s not such a wonderful time to be a doctor, patient, hospital, health plan or pharma company, but judging by the quality and quantity of entries received for this edition of the HWR, it’s a wonderful time to be a wonk.

A couple weeks ago CMS released draft rules for Accountable Care Organizations. Several bloggers weighed in on that development:

Mark McClellan and Elliott Fisher at Health Affairs provide some historical context and argue that “those who care deeply about health care reform all have a common interest in the success of ACOs as a way of avoiding more classic fee-for-service payment cuts to providers.”

On a more downbeat note, The Road to Health concludes, “Dr. Berwick and his colleagues at CMS appear to have taken the ACO concept and made it into a financial program that only delusional practice administrators, or physician organizations bent on financial self-destruction, could love.”

The Healthcare IT Guy expects ACOs to be “far more lucrative and disruptive than Meaningful Use and likely to yield more patient quality improvements.”

GE Healthcare puts the emphasis on ACO change management challenges: “Healthcare executives and management teams are left to focus on preparing their organizations for a cultural shift of seismic proportions.”

HealthBlawg reviews the proposed rules and produces 8 takeaways. #2: “This is the Frankenstein regulation: A Medicare beneficiary must sit on the board of the ACO, CMS must approve all marketing materials before they are used.”

In the midst of the battle over funding the 2011 budget, House Budget Chairman Paul Ryan came out with a plan to radically restructure Medicare and Medicaid starting in 2012:

The Apothecary likes much of what he sees and thinks the proposal may force Democrats to devise a credible plan of their own

John C. Goodman’s Health Policy Blog contrasts PPACA and the Ryan plan. “Obviously, the path we are on leads to an impossible place. So the only question is whether we are going to get off the current path in a planned, orderly way or whether we are going to let unplanned chaos do the trick.”

Wright on Health is less impressed and wonders, “if Rep. Ryan is so adamant about reducing the deficit, why is he cutting taxes for the wealthy and cutting programs for the poor and the elderly?”

Managed Care Matters is decidedly unswayed. “If you were looking for real solutions to the health cost problem, you’re going to be sorely disappointed… Unfortunately, he’s fallen into the same trap his Democratic colleagues did with their version of health reform – the Ryan plan does little to address costs.”

The Incidental Economist takes issue with Ryan’s plan to convert Medicaid to block grants and cut spending. “Should Medicaid be cut back, more people will be uninsured. Contrary to what some wish you to believe, those who become uninsured will suffer worse health outcomes”

As if the ACO rules and Ryan plan weren’t enough, there’s more on Medicare in the blogosphere:

The Covert Rationing Blog –always good for a lighthearted pick me up– “asserts that we are one giant step closer to the day when it will become illegal for all Americans to spend their own money on their own healthcare.”

Dr. Liberty discusses CMS’s deliberations on whether to pay for Provenge, a pricey prostate drug. “Decisions are made on the basis of politics, and the drive is to cover everything, leading to higher costs.”

Amid all the federal policy blogging, there’s still some room for technology talk:

Healthcare Talent Transformation has had it with Health Net’s repeated goof up’s leading to loss of confidential data. Although it may seem like there’s not much the average person can do, the blog argues, “You can make an impact on the security of your sensitive data by conducting due diligence when it comes to your insurance provider.”

The Healthcare Blog offers a video collage of the new Kaiser Permanente Center for Total Health. “The Center is a pretty fascinating place–part tech and idea showcase and part meeting room. Certainly no other health care organization that I’m aware of has spent so much on a place designed to stimulate the imagination and enhance conversation–under the nose of the folks on Capitol Hill.”

Meaningful HIT News features a podcast with mHealth Initiative’s Peter Waegemann, who’s shifted over from EMRs to ride the mobile wave

Healthcare Economist delves into new papers that, “examined how to develop accurate algorithms to account for cancer stage in studies using claims data.”

It was encouraging to receive a couple submissions about journalism:

Disease Care Management Blog asks, “Is the kerfuffle over National Public Radio (NPR) the long delayed comeuppance for liberal bias run amok, or a narrow-minded attack on the inconvenient truths from journalistic excellence?” The blog reaches into the world of medicine and discusses of “framing” and its impact on patient decision making to provide an answer

HealthNews ReviewBlog cites, “daily evidence of the need for improvement in health care journalism – especially when we see examples like hype of a tiny, preliminary study of strawberries for esophageal cancer.”

We always have room in the Health Wonk Review for some posts on medical ethics:

Nuts for Healthcare looks at the pharma industry and concludes, “Doctors need to take a more definitive stand against the specter of industry influence. A good target? Industry sponsorship of continuing medical education.”

Health Care Renewal is concerned that so-called government run programs are more private than we think. “The majority of Medicaid has been out-sourced to private health care insurance companies… We need to have some real discussions about the rise of corporatism in US health care, in other aspects of US society and around the world.”

And finally, a few odds and ends

Workers’ Comp Insider provides resources for employers concerned about radiation exposure

Colorado Health Insurance Insider chronicles the decline of bipartisanship in the creation of a health insurance exchange for that state. “Healthcare reform has become such a polarized topic that it’s difficult for lawmakers to have any stance other than for it or against it. Even though the health insurance exchanges would be marketplaces that sell private health insurance, the word ‘exchange’ has been thrown around so much during the reform debates that many opponents of the PPACA see it as synonymous with ‘ObamaCare.’”

Last week I went to a health care direct to consumer marketing conference to see former TimeWarner CEO Jerry Levin interviewed by OrganizedWisdom CEO Steve Krein. I also shared my thoughts in the video clip below

Thanks for reading the Health Wonk Review! The Incidental Economist hosts the next edition.

In recent weeks we’ve shared articles on social media sites like Twitter, Facebook, LinkedIn and others. Now it’s time to look at how all these tools are changing the way you do business. By the way, we’d like to learn what kind of social media your business is using and why. Be sure to leave a comment below.

Strategy

How to be a social media leader. How to be a social media leader or authority. It’s a question surely on the mind of plenty of small business owners working to learn the vocabulary of the new online media. In the end, it may be easier than it looks. Check these simple tips. Small Business CEO

How to set up a small realization that business blog. Whether practitioners of small business social media nowadays would describe a format as “old school” as blogging as being a part of the social media is uncertain. We certainly consider it to be. In many ways blogging is the cornerstone of a strong online social presence and establishing a blog as the hub of your social media campaign requires learning some basics on establishing a small business blog. Dazzlin Donna

Marketing

How to use social media to build context. Gary Vaynerchuck is arguably one of the most innovative pioneers of the social media marketing approach, but in this interview he argues using the means open to small businesses today isn’t necessarily about the tools, it’s about the context. Find out why. The Rise to the Top

How to grow your social media fan base. Whether it’s Facebook or another comparable site, social media is about being social. To understand why this is harder than it might at first seem, check out this post on growing a social media fan base for your business. Like other online marketing, social media is about content. This post talks about how to use content and other tools to boost your number of fans. Premium SEO Solutions

Operations

How to create Twitter and other social media content. So, we know that using social media and frequently updating with content are the key to an effective social media marketing campaign. But what in the world can you say. As it turns out talking endlessly and pitching endlessly about your business on social media is NOT the answer. Follow this guide to participating effectively in social media WITHOUT being labeled a spammer. What’s your approach? Blog Godown

How bloggers have become much more influential than celebrities. When it comes to influencing purchasing decisions, people are more likely to listen to a blogger than a rock star. That’s according to a recent study suggesting the increased influence social media is having on purchasing decisions. If you haven’t yet considered social media and particularly blogging as part of your marketing campaign, you may want to read more. Fox News

Research

Why social media may not be your best traffic driving tool. A recent study suggests that as a strategy for driving traffic to your Website, social media may not be the best choice. Then again, the study goes on, for brand awareness its effectiveness may be somewhat higher. In the end, it’s important to remember that the tools you use must make sense to your business, says blogger Cynthia Boris. Don’t look to social media as a magic bullet. It’s a useful tool, nothing more. Marketing Pilgrim

How to create a successful social media strategy. Businesses seeking to take advantage of all aspects of the social media need to apply careful planing to their approach. The possibilities for crowdsourcing, studying of online customer conversation and other factors makes innovation easier as well. But with all these possibilities, where should your business begin? A well defined social media strategy is a good first step. 1 to 1 media

How to listen to social media and gain insight about your brand. Someone is talking about your business out there. But what are they saying and is it something you should even be worried about? Monitoring social media for positive and negative comments about your business can be a great strategy for constant innovation. Here’s more about how it works and how you can get involved. InformationWeek

Final Thoughts

Trying to figure out social media. One of the main issues for small businesses today, surprisingly, is not just deciding to implement social media but trying to figure out all of the possible implications. Social media is, after all, more than just a tool. It is a movement as well. The existence of social media is a hard reality and offers opportunities to small business of all kinds. But there are challenges too. Here are some important thoughts. Business 2 Community

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Former ABC News President David Westin Announces Next Move - The ...

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