In times of economic troubles, consumers are letting go of hopes that America will experience a sudden turn-around; instead they are buckling down, and taking their saving money practices to the a new level. These saving tactics apply to everyone from those struggling week to week, to families attempting less wasteful practices. Here are nine ways that today's consumers are saving according to a recent MarketPulse survey which aims to find the impact the economy is having on people's personal finances, shopping behavior, and money-saving strategies.
1. Staying in for dinner. Eating out can be one of the most expensive culprits of an over-stuffed budget. Families are now eating modest meals at home to avoid $100 checks after dinner.
2. Beautifying at home. Women are starting to rethink those weekly manicures and overpriced haircuts. Instead they are painting their nails at home and using do-it-yourself beauty products.
3. Making grocery lists. Instead of wandering hungry into the supermarket and tossing tons of packaged goods into the cart, consumers have taken a conservative approach to grocery shopping: they make lists and stick to them.
4. Rethinking non-essential groceries. Additionally, families are really starting to think about what they need and what they don't. Slices of fancy cheddar cheese may have seemed worthy in months past, but now there's no sense in splurging on items like that.
5. Making simpler home meals. Even family meals served at home can be costly when specialty ingredients and complicated recipes are involved. Many Americans have cut back in recent years by searching for simpler recipes online, and keeping ingredients lists to a minimum.
6. Clipping and searching for coupons. More and more, people are doing some good old-fashioned coupon clipping. Why not, when you can save 50 cents, 75 cents, sometimes even a dollar or two on essentials like milk, pet food, and school supplies? If you're going to buy it anyway, snatching some extra savings is never a bad thing.
Continued on the next pageCreative America, a group launched over the summer to support Hollywood's anti-piracy campaign, recently released the video above, explaining that thousands of jobs and billions of dollars are lost because of online piracy of movies, music and television.
In the video, writer and producer Bruce Leddy shares his experience of piracy of his independent film "Wedding Weekend," the costs of which he was hoping to cover through DVD sales. "Literally, the day the film was released on DVD, I got four emails.. saying, 'Watch the Wedding Weekend here for free'.. And I could click on that link, and my movie would start instantly. These sites.. are making money. I didn't. I lost my money. It makes you angry, embarrassed, frustrated because there's not recourse. I can't call up bit torrent and say, 'Hey, that's my movie! Stop giving it away!'"
Creative America's effort continues a battle between two of California's most lucrative and powerful industries: Hollywood vs. Silicon Valley. Hollywood, claiming the film, music and television industry is being threatened by Internet piracy, is lobbying for the House of Representatives's Stop Online Piracy Act (SOPA) and the Senate's Protect IP Act. Internet giants are fighting back, saying the legislation qualifies as Internet censorship and would not solve the piracy problem.
As the Associated Press reports, the pending legislation would allow copyright holders to force credit card companies and online advertising companies, including Google, to drop websites that distribute pirated material. The Motion Picture Association of America, the Recording Industry Association of America and the U.S. Chamber of Commerce argue the legislation is necessary because online piracy results in an estimated $135 million in lost revenue a year.
In response, a group of Internet companies, including Google, AOL, eBay, Facebook, Yahoo and Twitter, wrote a letter to legislators saying, "We are concerned that these measures pose a serious risk to our industry's continued track record of innovation and job creation, as well as to our nation's cybersecurity," Reuters reports. Google Chairman Eric Schmidt said in a presentation to the MIT Sloan School of Management, "The solutions are draconian. There's a bill that would require [Internet service providers] to remove URLs from the Web, which is also known as censorship last time I checked."
Schmidt added that advertisers should be targeted. "The correct solution, which we've repeatedly said, is to follow the money," Schmidt said. "Making it more explicitly illegal to make money from that type of content is what we recommend."
Each industry has spent over $90 million lobbying Congress and the public for support, the Los Angeles Times reports. A coalition of Internet companies has published full-page ads this month in major newspapers warning that the pending anti-piracy legislation would set a dangerous precedent.
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